Google Sheets Add-on · No coding required

Search Console Analytics.
Simplified.

Turn raw Google Search Console data into actionable insights — right inside Google Sheets. Track traffic, find opportunities, and understand every algorithm update.

Get Started Free See All Features

Free to get started · Works with your existing Google Sheets

Trusted by SEO professionals at
AGENCIES IN-HOUSE TEAMS FREELANCERS CONSULTANTS PUBLISHERS

Everything your SEO workflow needs

Six powerful analytics modules, all living inside Google Sheets — where your data already lives.

Reports

Google Search Performance at a Glance

Pull clicks, impressions, CTR, and average position directly from Search Console. Compare any two periods side by side and spot what changed — in seconds, not hours.

  • Flexible date periods: 7, 28, 90 days or custom ranges
  • Period-over-period comparison with % change indicators
  • Filter by page, query, device, and country
  • Export-ready charts built from your live data
Learn More →
Clicks
48.2K
↑ 12.4%
Impressions
1.3M
↑ 8.1%
Avg CTR
3.7%
↓ 0.3%
Avg Position
8.2
↑ 1.4
Improve

Find Your Highest-Impact SEO Opportunities

Every page on your site is scored 0–100 based on impressions, rank position, CTR gap, traffic momentum, and cannibalization risk. Focus your time where it pays off most.

  • Composite opportunity score powered by 6 signals
  • Identifies pages ranking on page 1 with below-average CTR
  • Surfaces quick-win keywords with high impression volume
  • Flags keyword overlap between competing pages
Learn More →
94
/blog/seo-guide
Quick Win
87
/products/analytics
High CTR Gap
61
/resources/tools
Review
24
/old/page-2019
Low Priority
Content Health

Stop Traffic Losses Before They Compound

Content Decay detection automatically flags pages that have been losing organic traffic over time. Catch declining pages early and act before rankings are gone for good.

  • Automatic decay scoring across all your pages
  • Week-on-week and month-on-month trend tracking
  • Seasonality-aware — distinguishes normal dips from real decay
  • Prioritised alert list sorted by severity
Learn More →
Page Clicks (28d) Change Status
/blog/keyword-research 842 −38% Decaying
/guides/on-page-seo 1,204 −22% Decaying
/tools/audit 567 −11% Monitor
/blog/link-building 2,391 +14% Healthy
Trends

Know Exactly When and Why Traffic Changed

The Trends Explorer breaks down traffic changes by page, query, device, and country. See at a glance which segments drove growth or caused drops — with full date comparison controls.

  • Side-by-side period comparison for any date range
  • Category-level traffic grouping for top-down analysis
  • Traffic source breakdown: brand vs non-brand
  • Position distribution by ranking bucket
Learn More →
Brand Traffic
22.1K
↑ 5.2%
Non-Brand
26.1K
↑ 18.9%
Top 3 Ranks
14.4K
↑ 31.2%
Google Updates

See Exactly How Every Google Update Hit You

Map your traffic data against every major Google algorithm update. Instantly see which Core Updates, spam updates, and Helpful Content rollouts impacted your site — and by how much.

  • Pre-loaded database of all major Google updates
  • Traffic change delta for every update window
  • Export comparison reports to new spreadsheets
  • Side-by-side pre/post update traffic analysis
Learn More →
March 2024 Core Update
+18.4%
Aug 2023 Core Update
−13.2%
Helpful Content Update
−7.8%
Nov 2023 Core Update
+22.1%
Technical SEO

Monitor Site Health from the Same Spreadsheet

Check page indexation status, audit page speed scores via the PageSpeed API, and inspect how your rankings distribute across positions 1–100 — without leaving Google Sheets.

  • Site indexation monitoring with coverage status
  • PageSpeed Insights scores pulled via API
  • Position distribution bucket charts (1–3, 4–10, 11–20…)
  • GSC links fetcher and backlink overview
Learn More →
Indexed Pages
4,821
↑ 134
Perf Score
87
↑ 4pts
Top 10 Pages
612
↑ 42
6+
Analytics Modules
23+
Reports & Dashboards
100%
Inside Google Sheets
0
Extra Tools Needed

Loved by SEO professionals

Teams and freelancers use GSC Analytics to ship better SEO decisions, faster.

"The Content Decay dashboard saved us. We caught three high-value pages dropping off before they hit the second page. Now I run it every week as part of our Monday routine."

SL
Sarah Lennox
SEO Lead · E-commerce brand

"The Google Update Impact tracker is a game-changer when clients ask why traffic dropped. I can pull up the exact update, show the traffic delta, and have an action plan ready in minutes."

MP
Marco Pettini
Freelance SEO Consultant

"Finally — a tool that lives in Sheets. My whole workflow is already there. The Opportunity Score alone has helped me prioritise client work and demonstrate value every month."

RK
Riya Kapoor
Digital Marketing Manager

"The Traffic Trends Explorer makes reporting to leadership straightforward. I can show the brand vs non-brand split and explain exactly what drove the change — no spreadsheet gymnastics required."

TW
Tom Waverley
Head of SEO · SaaS company

"We manage 30+ client sites and the Position Distribution feature gives us a fast health check for each one. It's now part of our onboarding audit every time we take on a new client."

JO
Julia Okonkwo
Agency Owner · SEO boutique

"The category manager lets us group URLs by topic, then see traffic by topic area — something that used to take hours of VLOOKUP hell. Now it's three clicks and a coffee."

BF
Ben Forsythe
Content Strategist · Publisher

Simple, transparent pricing

Start free. Upgrade when your site grows. No contracts, cancel any time.

Starter
$0/mo

Perfect for freelancers and small sites just getting started with GSC analytics.

Get Started Free
  • Google Search Performance dashboard
  • Traffic Trends Explorer (last 90 days)
  • Content Decay detection (top 50 pages)
  • Position Distribution chart
  • Google Update Impact tracker
  • Email support
Agency
$149/mo

For agencies running GSC Analytics across multiple client accounts.

Get Agency Plan
  • Everything in Professional
  • Unlimited client sites
  • Keyword cannibalization analysis
  • GSC Links Fetcher
  • Anthropic AI integration
  • API access for custom pipelines
  • White-label export reports
  • Dedicated account manager

Questions? Answered.

Does this work with any Google Sheets account?

Yes. GSC Analytics Suite is a Google Sheets Add-on. You install it from the Google Workspace Marketplace and it works directly in any Google Sheets spreadsheet you own.

Do I need to know how to code?

No coding required. All features are accessible through menus and dialogs inside Google Sheets. The add-on handles all the data pulling and analysis automatically.

How does it connect to Google Search Console?

The add-on uses the official Search Console API via Google's built-in authentication. You authorise it once with your Google account and it reads data you already have access to in GSC.

Can I use it for multiple sites?

Yes. You can create a separate spreadsheet for each property you manage in GSC. Agency plans include bulk management features for handling multiple client accounts efficiently.

Is my data safe?

All data stays in your Google account. The add-on reads from GSC via the API and writes into your Sheets — nothing is stored on external servers.

Ready to get more from Google Search Console?

Install the add-on, connect your GSC account, and see your first insights in under 5 minutes.