Pre-loaded with every major Google algorithm update. Map your traffic timeline against Core Updates, Helpful Content rollouts, and spam updates — and see exactly what each one did to your clicks and rankings.
The update database is pre-loaded — you just connect your traffic data and the impact is calculated automatically.
Import your Google Search Console data into the spreadsheet. The more historical data you have, the more update windows you can analyse — ideally 12–18 months to cover the full update history.
Launch "Traffic by Google Update" from the Google Updates menu. A pre-loaded database of all major Google algorithm updates is automatically mapped against your traffic data by date.
Every update shows a before/after traffic delta. You can export the comparison report to a new spreadsheet for client delivery, or sync traffic data to keep the analysis up to date over time.
Every major Google algorithm update is pre-loaded — Core Updates, Helpful Content updates, spam updates, page experience rollouts, and more. No manual date entry required.
For each update, the tool calculates the percentage change in clicks and impressions between the pre-update and post-update periods, giving you a precise impact figure to work with.
Generate a clean, client-ready export of the update comparison data — either to a new tab in the same spreadsheet or to a brand-new Google Sheet. Ideal for agency reporting.
Keep the update analysis current by syncing the latest traffic data from GSC with a single click. As new updates roll out, they're added to the database and the impact is recalculated automatically.
"Why did our traffic drop?" is the most common and most uncomfortable question in SEO. The Update Impact tracker gives you the answer in seconds — and the data to back it up.
Confirm whether a traffic change started on an update date or was already underway — critical for accurate diagnosis.
Instead of "we were hit by a Core Update," say "the March 2024 Core Update reduced clicks by 13.2% over 30 days." Numbers build credibility.
Update impact isn't only negative — if your site recovered after a Helpful Content update, document the exact % gain to demonstrate the value of your SEO work.
Pages most affected by a specific update become your highest-priority recovery targets. The data tells you where to focus.
Google runs several types of algorithm changes. Core Updates are broad and affect many sites at once. Helpful Content updates target AI-generated or thin content. Spam updates target policy violations. Link spam updates target manipulative link profiles.
The Update Impact tracker distinguishes between update types so you know not just when you were affected, but what type of signal Google was reweighting — which guides your recovery strategy.