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Privacy Policy

📅 Last updated: 1 June 2025 📄 Version 2.1

Contents

  • 1. Introduction
  • 2. What We Collect
  • 3. How We Use It
  • 4. Data Storage
  • 5. Google API Services
  • 6. Third-Party Services
  • 7. Your Rights
  • 8. Children's Privacy
  • 9. Changes to Policy
  • 10. Contact

1. Introduction

This Privacy Policy explains how GSC Analytics Suite ("we", "our", "the add-on") handles information when you install and use the Google Sheets add-on. We take your privacy seriously and have designed the add-on to minimise the personal data it handles.

The short version: Your Google Search Console data never leaves your Google account. The add-on reads it via the official Google API and writes it into your own Google Sheet. We do not collect, store, or transmit your SEO data to any external server.

2. What We Collect

GSC Analytics Suite collects minimal information to operate and provide support:

Data we do NOT collect:

  • Your Google Search Console performance data (clicks, impressions, queries, pages)
  • Your Google Sheets spreadsheet content
  • Your site's URLs, keywords, or traffic patterns
  • Your Google account personal information beyond what is required for authentication

Data we may collect:

  • License key. When you activate a paid plan, your license key is sent to our licensing server for validation. We record the key, activation date, and the associated email address provided at purchase.
  • Support communications. If you contact us by email or through the contact form, we retain those communications to respond to your enquiry.
  • Aggregate usage statistics. We may collect anonymised, aggregated data (e.g., how many times a feature is invoked) to improve the product. This data cannot be linked to individual users.

3. How We Use Your Information

The limited information we collect is used only for the following purposes:

  • License validation. To confirm that a paid license key is active and associated with the correct plan tier.
  • Customer support. To respond to your enquiries, diagnose technical issues, and provide assistance.
  • Product improvement. Aggregated, anonymised usage data may be used to prioritise feature development.
  • Legal compliance. To comply with applicable laws, respond to lawful requests, or protect the rights of users and the add-on.

We do not sell, rent, or share your information with third parties for marketing purposes.

4. Data Storage and Security

Your Google Search Console data is stored exclusively in your Google Sheet within your Google account. We have no access to this data after the API call is made — it flows from the Google API directly into your spreadsheet.

License key information is stored on secure servers with access controls, encryption at rest, and regular security reviews. Support communications are retained for up to two years and then deleted.

We implement reasonable technical and organisational measures to protect any information we do hold against unauthorised access, alteration, disclosure, or destruction.

5. Google API Services

GSC Analytics Suite uses the following Google APIs:

  • Google Search Console API — to read search performance, coverage, and link data from your verified properties
  • PageSpeed Insights API — to fetch performance scores for URLs you specify
  • Google Sheets API — to read and write data within the spreadsheet where the add-on is installed

The add-on's use of Google APIs is governed by the Google API Services User Data Policy, including the Limited Use requirements. We access only the data necessary to provide the features you request, and we do not use Google user data for any purpose not described in this Privacy Policy.

GSC Analytics Suite's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

6. Third-Party Services

The add-on integrates with the following third-party services, subject to your explicit configuration:

  • Anthropic API. If you configure an Anthropic API key in the add-on settings, selected data (e.g., page titles, query summaries) may be sent to the Anthropic API to generate AI-powered insights. You control whether this feature is enabled. Anthropic's privacy policy applies to data sent via this API.

No other third-party services receive your data without your explicit action.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access. Request a copy of any personal information we hold about you.
  • Correction. Request correction of inaccurate information.
  • Deletion. Request deletion of your personal data. Note: your Search Console data is stored in your own Google account and can be deleted by you at any time by deleting the relevant sheets.
  • Objection. Object to processing of your personal data in certain circumstances.
  • Portability. Request that we provide your data in a portable format.

To exercise any of these rights, contact us at privacy@gscanalytics.com. We will respond within 30 days.

You may also revoke the add-on's access to your Google account at any time via your Google Account Permissions page.

8. Children's Privacy

GSC Analytics Suite is a professional SEO tool intended for adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has provided personal information to us, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify users via the add-on or by email.

Continued use of the add-on after any changes constitutes acceptance of the updated policy.

10. Contact

If you have questions about this Privacy Policy or how we handle your data, please contact us:

  • Email: privacy@gscanalytics.com
  • Contact form: gscanalytics.com/contact

We aim to respond to all privacy enquiries within 5 business days.

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