Frequently Asked Questions

GSC Analytics Suite is a Google Sheets add-on that connects to your Google Search Console account and pulls your SEO data directly into Sheets. It provides dashboards, opportunity scoring, content decay detection, traffic trend analysis, Google update tracking, and technical SEO monitoring — all without writing a single line of code.

Yes. GSC Analytics Suite works on both personal Google accounts and Google Workspace accounts. You install it from the Google Workspace Marketplace and it runs directly inside any spreadsheet you own.

Open any Google Sheets spreadsheet, click Extensions → Add-ons → Get add-ons and search for GSC Analytics Suite. Click Install. You'll be prompted to authorise access to your Search Console data via Google's standard OAuth flow — no passwords are shared with us.

No coding required. All features are accessible through menus and dialogs inside Google Sheets. The add-on handles all data fetching, processing, and chart creation automatically.

The add-on uses the official Google Search Console API with Google's built-in OAuth authentication. You authorise it once with your Google account and it reads the data you already have access to in GSC — no third-party credentials needed.

Yes. Create a separate spreadsheet for each property you manage in GSC. Agency plans include bulk management features for handling multiple client accounts from a single view.

You refresh data on demand by running a sync from inside the add-on. GSC itself has a data lag of 2–3 days, so the freshest available data is always the last 48–72 hours. Professional and Agency plans can schedule automatic daily refreshes.

A 0–100 metric calculated for every page using six signals: total impressions, average position, CTR gap versus benchmark, momentum (recent traffic trend), keyword cannibalization risk, and brand vs non-brand traffic ratio. Higher scores mean more untapped SEO potential. See the Opportunity Score page for full details.

Content Decay compares rolling traffic windows across multiple periods for every page on your site. Pages showing a sustained downward trend — after accounting for seasonality — receive a decay severity score. You can filter by severity, category, and date range to prioritise which content needs refreshing.

Yes. The Google Updates feature overlays your GSC traffic against the dates of every major algorithm update — Core Updates, Helpful Content, Spam Updates, and more — and calculates the before/after traffic delta so you can see exactly which updates affected you.

The Starter plan is permanently free and includes the Performance Dashboard, basic Traffic Trends, and manual data syncs for one GSC property. Advanced features — Opportunity Score, Content Decay, Google Update tracking, and Technical SEO monitoring — require a Professional or Agency plan.

Yes, at any time from your account settings. Changes take effect at the start of the next billing cycle. Downgrading restricts access to features above your new plan tier, but your data and spreadsheets are never deleted.

Yes. We offer a 30-day money-back guarantee on all paid plans. Contact support@gscanalytics.com within 30 days of your first payment for a full refund — no questions asked.

Annual billing is available for Professional and Agency plans and includes two months free compared to monthly billing. You can switch between monthly and annual from your account settings at any time.

All your Search Console data stays within your Google account. The add-on reads from GSC via the API and writes into your Sheets — nothing is stored on external servers. We comply with Google's API Services User Data Policy, including the Limited Use requirements.

The add-on requests read-only access to your Google Search Console data (clicks, impressions, CTR, position, queries, and pages) and write access to Google Sheets to record that data. It does not access your email, contacts, Google Drive files, or any other Google service.

No. Your Search Console data is fetched on demand and written directly into your Google Sheets spreadsheet. We do not store, copy, or transmit your GSC data to any external server. The data lives entirely within your Google account.