Stop guessing which pages deserve your attention. Our six-signal algorithm gives every URL a 0–100 opportunity score so you can prioritise confidently and show measurable results faster.
The scoring algorithm runs in seconds and outputs a prioritised list sorted from highest to lowest opportunity.
Pull your Search Console data into the spreadsheet using the importer. The more history you have, the more accurate the momentum signal — 90 days is ideal.
Open "Best Chances to Improve" from the Improve menu. The algorithm scores every page across six signals — impressions, position, CTR gap, momentum, cannibalization risk, and brand status.
Pages are ranked 0–100. Start at the top. Each entry shows you why it scored high — CTR gap, ranking position, impression volume — so you know exactly what action to take.
The opportunity score is a weighted composite of six independent SEO signals. Here's exactly how the weight is distributed.
Pages with high impressions have a large existing audience to capture — the biggest lever for traffic growth.
Pages ranking on page 1 (positions 1–10) have the best quick-win potential. Small position gains mean large click increases.
If your CTR is below the benchmark for your ranking position, improving titles and meta descriptions can drive clicks with no ranking change required.
Pages already trending upward have algorithmic tailwind — doubling down on them often yields outsized returns.
When multiple pages compete for the same keywords they split authority. Flagged pages benefit from consolidation or differentiation.
Brand-driven traffic is deprioritised — organic wins on non-brand terms have more impact on discoverability and growth.
Pages ranking in positions 4–15 with high impressions but below-benchmark CTR are the clearest quick wins — a better title tag or meta description can move the needle without needing more links.
Each page's score comes with a breakdown showing which signals drove it — so you know whether the action is improving CTR, consolidating cannibalized content, or building topical authority.
The Keyword Overlap analysis detects pages competing for the same queries. Cannibalization hurts both pages' rankings — the score surfaces this so you can consolidate or differentiate.
Brand keyword traffic is tagged using your Brand Rules configuration, so branded pages don't inflate the opportunity list. Non-brand opportunities — the ones you can actually grow — rise to the top.